Levy boards celebrate success of lockdown red meat campaigns

Farmers Weekly

Red meat promotion campaigns by levy boards have been hailed as successes after reaching millions of consumers and bolstering sales during the Covid-19 lockdown. Quality Meat Scotland (QMS), Hybu Cig Cymru (HCC) and the AHDB cam together to combat plummeting sales after coronavirus restrictions saw food service sector demand collapse. The lockdown in March also […]

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