Lamb ad campaign increases sales by £2.5m

Farmers Weekly

A six-week advertising campaign to encourage shoppers to buy and cook fresh lamb at home increased sales by 261 tonnes, generating an additional £2.45m in retail revenues. The nationwide “Make it Lamb” campaign cost £440,000 to implement and was a collective effort between AHDB, Quality Meat Scotland and Hybu Cig Cymru – Meat Promotion Wales. […]

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