Burger King’s new marketing spin doesn’t pass the sniff test

This post first appeared on Dr. Frank Mitloehner’s blog and is re-posted with permission. Hold the pickle, hold the lettuce, hold the methane? A new communication campaign from Burger King is promising beef that comes from cows that are 33 percent less gassy on average, allowing the international fast-food chain’s consumers to have it their way without… Read More

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